What a rose can teach you about how you’re scaring off your prospects
Imagine this for a second: You’re sitting at a seaside restaurant in a gorgeous Italian town. A perfect location for enjoying an exquisite 4-course Italian dinner with a view of the Mediterranean on your left. While gazing into your equally exquisite girlfriend’s eyes, you discuss how much better the tomatoes and mozzarella taste compared [...]
How to produce advertising that sells like David Ogilvy
David Ogilvy was called many names, ranging from “The most sought-after wizard in today’s advertising industry” to “The Father of Advertising”. Some even say Mad Men’s Don Draper was based on him. Before he started building his Ad Agency empire in his late thirties, Ogilvy was a farmer, a chef in a chic French [...]
Book Review: ‘The System Club Letters’ by internet pioneer Ken McCarthy
Ever since I started studying direct response and the copywriting greats, the name Ken McCarthy has come up once in awhile. But it took a few years before I decided to pick up a copy of his book ‘The System Club Letters’. And boy, was it worth it. Since he’s considered to be the internet commercialization pioneer, it’s no [...]
Lessons learned after one year of marketing automation with HubSpot
365 days ago we took the jump and signed a contract with HubSpot. And I must say that we can look back in pride at the successful setup we’ve achieved. So it seems like the perfect timing to give you a review of our marketing automation and inbound experiences and share all the things we’ve learned. After all we’ve learned many things [...]
The one inbound mistake we regret the most
Our hearts are beating at an unhealthy pace. It’s thirty minutes after we’ve added some minor changes to our inbound setup. And our inbox is exploding with demo request. It feels like we’ve just found an ultimate inbound hack. Where on a good week we receive a handful of good demo requests, today, it’s going off the charts. With mixed [...]